Create a Great Business Profile
Your guide to creating a powerful listing that attracts customers and ranks well in search. Follow these tips to make your free listing incredibly effective.
The 5 Pillars of a Great Profile
Clear Purpose
Exactly what you do
Local Focus
Areas you serve
Right Keywords
Terms customers use
Easy Contact
Simple to reach you
Trust Signals
Why choose you
Writing Your Business Description
✅ What Makes a Great Description
1. Lead with What You Do
Start with your main service or product in simple terms.
2. Include Your Service Areas
Mention specific towns and areas you cover.
3. Highlight Your Specialties
What makes you different or special?
4. Add Trust Signals
Certifications, experience, guarantees.
❌ Common Mistakes to Avoid
Too Vague or Generic
This could describe any business. Be specific about what you actually do.
No Location Information
Always include where you operate - local customers need to know you serve their area.
All CAPS or Excessive Punctuation
Professional descriptions use normal capitalization and punctuation.
Keyword Stuffing
Write for humans first. Keywords should fit naturally into sentences.
Local SEO That Actually Works
🗺️ Location Keywords
- • Include your main town (Grimsby, Cleethorpes)
- • Add nearby areas you serve
- • Use "North East Lincolnshire" for broader reach
- • Mention local landmarks if relevant
🔍 Service Keywords
- • Think like your customers search
- • Include both technical and common terms
- • Add "emergency" or "24/7" if applicable
- • Use action words (repair, install, service)
⏰ Opening Hours Matter
- • Always include your opening hours
- • Mention if you're available evenings/weekends
- • State emergency availability clearly
- • Update for holidays or seasonal changes
📞 Contact Information
- • Use a local phone number if possible
- • Include multiple contact methods
- • Mention response times
- • Add your website if you have one
Complete Profile Example
Johnson's Bike Repairs
Bicycle Repair Service • Grimsby
Professional bicycle repair and maintenance services based in central Grimsby, serving cyclists across Cleethorpes, Immingham, and all North East Lincolnshire areas.
We specialize in road bike servicing, mountain bike repairs, and e-bike maintenance. From quick puncture fixes to complete overhauls, our experienced mechanics handle all makes and models. We also stock quality parts and accessories from leading brands.
Services include: Brake adjustments, gear tuning, wheel building, chain replacement, and annual services. We offer same-day repairs for most common issues and can usually get you back on the road within 24 hours.
Over 20 years experience serving the local cycling community. Fully insured with a 6-month guarantee on all repair work. Competitive prices and honest advice - we'll only recommend work that's actually needed.
123 Victoria Street, Grimsby DN31 1XX
01472 345678
info@johnsonsbikes.co.uk
Mon-Fri: 9am-6pm
Sat: 9am-5pm, Sun: Closed
✅ What Makes This Great
- • Clear service description upfront
- • Specific location coverage mentioned
- • Lists actual services offered
- • Includes experience and guarantees
- • Natural keyword placement
- • Complete contact information
🎯 SEO Elements
- • "bicycle repair" (main keyword)
- • "Grimsby, Cleethorpes" (location)
- • "road bike, mountain bike" (specific services)
- • "North East Lincolnshire" (broader area)
- • "same-day repairs" (unique selling point)
- • "experienced mechanics" (trust signal)
Tips by Business Type
🍽️ Restaurants & Cafes
- • Mention cuisine type clearly
- • Include dietary options (vegan, gluten-free)
- • Highlight special features (takeaway, delivery)
- • Mention parking availability
- • Include price range hints
🔧 Trade Services
- • List specific services offered
- • Mention emergency availability
- • Include qualifications/certifications
- • State insurance and guarantees
- • Add typical response times
🛍️ Retail Shops
- • Describe main product categories
- • Mention brands you stock
- • Include any special services
- • Note parking and accessibility
- • Highlight unique products
💅 Beauty & Wellness
- • List specific treatments offered
- • Mention qualified staff/therapists
- • Include booking information
- • Note any specializations
- • Mention product brands used
🏥 Professional Services
- • State qualifications and experience
- • Mention areas of expertise
- • Include consultation process
- • Note any specializations
- • Add professional memberships
🏃 Fitness & Sports
- • Describe types of classes/training
- • Mention fitness levels catered for
- • Include instructor qualifications
- • Note equipment provided
- • Add trial session information
Photos That Make a Difference
📸 What Photos to Include
1. Your Shopfront or Premises
Clear shot of your business exterior so customers can find you easily.
2. Your Work or Products
Show examples of what you do - completed projects, products, or services in action.
3. Inside Your Business
Help customers know what to expect when they visit - clean, organized spaces build trust.
4. You and Your Team
People like to see who they're dealing with - friendly, professional photos work best.
✨ Photo Quality Tips
✅ Good Photos
- • Well-lit (natural light is best)
- • In focus and not blurry
- • Clean, tidy backgrounds
- • Horizontal orientation works best
- • Show scale and context
❌ Avoid These
- • Dark or poorly lit images
- • Blurry or out-of-focus shots
- • Cluttered, messy backgrounds
- • Photos with personal items visible
- • Tiny images that are hard to see
💡 Pro Tips
- • Take photos during daylight hours
- • Clean up the area before shooting
- • Take multiple shots and choose the best
- • Use your phone's camera - it's usually good enough
- • Update photos seasonally if relevant
Final Checklist Before You Publish
📝 Content Checklist
🎯 SEO Checklist
Ready to Create Your Profile?
You now have everything you need to create a powerful business listing that attracts customers and ranks well in search.